09 Dec 2024
Unifi Mobile Honours Chinatown’s Heritage Through Immersive 5G Experiences
Kuala Lumpur, 9 December 2024 – Unifi Mobile and Unifi Business participated in the recent KL Chinatown Festival 2024 as the Official Telco Partner. KL’s Chinatown district came alive with fun filled activities to celebrate the local art scene, showcase its unique culture and support entrepreneurs.
Located in the Petaling Street area, Chinatown offers a rich heritage with a unique mix of traditional Chinese and Malaysian architecture, and lively market stalls, attracting locals and tourists alike. As an official partner, Unifi played up this cultural and economic tapestry, engaging visitors and businesses during the festival.
Jasmine Lee, Unifi’s Chief Commercial Officer, Consumer, said, "Petaling Street is a melting pot of diversity, culture and entrepreneurship. Our participation in the recent KL Chinatown Festival underscores our commitment to celebrating this historic landmark by supporting its art scene and local businesses through digitalisation.”
“Our augmented reality (AR) mural painting added an innovative digital layer to Chinatown’s vibrant street art, blending creativity with 5G technology. We also empowered local entrepreneurs, offering complimentary workshops, as well as business consultations to help them in their digital transformation. These efforts align with our Digital Powerhouse aspirations to make technology more accessible, enabling a Digital Malaysia,” Jasmine added.
Bringing street art to life
Contributing to Chinatown’s rich and vibrant art scene, Unifi Mobile collaborated with a local artist to create a mural that symbolises the bold and vibrant spirit of young Malaysians. Powered by UNI5G, Unifi Mobile brought the mural to life through AR, offering visitors a unique way to engage with and experience street art via their smart devices.
Championing the next generation of creative talents, Unifi Mobile also served as the partner and prize sponsor for the AR Fest KL 2024 that took place during the same weekend.
Recognised by Opensignal* in 2023 as a global winner in 5G download speeds, Unifi Mobile offers seamless connectivity and a variety of value-driven plans that enable these innovative ideas. UNI5G Postpaid 39 subscribers now receive an additional 200GB of 5G data for only RM1 per month, complementing existing 30GB of 5G & 4G data and unlimited calls. For those seeking the latest devices, Unifi Mobile Postpaid includes 5G phones and unlimited 5G data starting from RM49 per month. Additionally, Unifi Broadband customers who switch to Unifi Mobile will receive six months’ complimentary UNI5G Postpaid 69, which includes unlimited 5G + 4G data, unlimited calls, and 60GB hotspot.
Empowering local businesses
Unifi Business, the digital solutions partner to Malaysia’s micro, small and medium enterprises, played a part at the festival, offering complimentary workshops on Digital Marketing Solutions and business consultations to local businesses in Chinatown. This provided local entrepreneurs deeper insights into how to expand their brand presence among today’s digital customers and grow their businesses through Unifi Business’ solutions that are tailored to their needs.
For more information on Unifi, visit @unifi on Instagram, @unifi.mobile on TikTok, or @weareunifi on Facebook.
*Opensignal Awards – 5G Global Mobile Network Experience Report, Group 1, October 2023, based on independent analysis of mobile measurements recorded during the period 1 January – 29 June 2023 © 2024 Opensignal Limited.
YOU MAY ALSO LIKE
TM BAGS TOP TECH AWARD FOR ITS DIGITAL WORKFORCE SOLUTION
Telekom Research & Development Sdn Bhd (TM R&D), the innovation arm of Telekom Malaysia Berhad (TM) wins the “Digital-Utilities” Award for its smart workforce management solution known as FORCE at the recent Malaysia Technology Excellence Awards 2023 (MTEA), organised by the Asian Business Review. This is the seventh award received by TM R&D from MTEA in the last five years, spotlighting its role in accelerating the use of advanced technology and mobile-first approach to spearhead industrial productivity and operational efficiencies as Malaysia transitions into a digital economy. Through cross learnings from deployment within the TM ecosystem, TM R&D’s advanced analytics software in the FORCE platform measures and reports business performance metrics in real-time. This enables fast-paced businesses to make precise data-driven decisions to improve complex tasks scheduling of large fieldwork teams across geographies that in turn, significantly ease resource planning and operational costs. Commenting on the achievement, Dr. Sharlene Thiagarajah, Chief Executive Officer, TM R&D said, “In promoting growth mindsets through innovation and capacity-building, TM R&D has been consistently recognised for advancing tech solutions to meet fast-evolving digital needs of today’s competitive businesses. Our work in R&D is helping companies in the region adopt automation and digital solutions in improving workforce productivity and efficiency which translates into reducing cost of doing business.” “FORCE provides operational efficiencies and first-class customer experience by automating day-to-day tasks of large field teams. It proves to be an indispensable tool not only for its ability to automate functions of a workforce but also in enabling seamless execution of digital solutions. Today, FORCE can be effectively deployed in key sectors such as the Water and Utility Industry, IT Services, Public Services, Manufacturing, Hospitality and Plantation Management,” added Dr. Sharlene. The workforce management solution is designed to enable the adoption of digitalisation progressively within the organisation’s own growth strategy, allowing it to rapidly reap benefits with minimal costs. Dr. Sharlene concluded, “Winning this award inspires us to create smarter digital solutions in line with TM’s transformation towards becoming a human-centred TechCo and enabling a more Digital Malaysia.” For more information about TM R&D and its innovations, visit www.tmrnd.com.my or email your inquiry to business@tmrnd.com.my or follow them on LinkedIn (TM Research & Development) for more news and updates.
TM launches first phase of 5G services for unifi mobile customers and businesses
Strengthening Unifi’s fixed-mobile convergence offering, TM aims to deliver seamless 5G transition and spur Malaysia’s 5G adoption and digital capabilities Telekom Malaysia Berhad (“TM” or “the Group”) is uniquely positioned to accelerate Malaysia’s 5G adoption, as the Group leverages its convergence leadership in delivering seamless fixed and mobile services to customers and businesses. Following the signing of DNB’s Access Agreement on 30 October 2022, TM launched the first phase of its 5G services today, offering unlimited 5G data to existing Unifi Mobile Postpaid customers, as well as new Postpaid and Prepaid customers. “DNB’s Access Agreement provides a level playing field for telcos to access the single 5G network equally, to deliver a wider range of innovative services,” said Imri Mokhtar, TM’s Group CEO. “Leveraging this equal entry into 5G plus our current suite of connectivity and digital solutions, TM will be better placed to drive innovation and digital transformation at a national level, aligning with key digital programmes such as JENDELA and MyDigital to competitively position Malaysia as a technology hub.” “5G will reinforce TM’s leadership in fixed-mobile converged services for our consumer and MSME segments, strengthening our mobile capabilities to provide the widest and fastest all-in-one solution for fixed broadband, mobile service and digital content that meets today’s digital lifestyles and workstyles,” Imri added. Acknowledging that one of the critical factors in 5G adoption is the willingness of customers to purchase new 5G-enabled devices, Unifi Mobile will also offer bundled 5G service-and-device plans, catering to a range of price points to ensure customer affordability from all backgrounds. With 5G currently covering more than 33% of populated areas throughout Malaysia, this first phase is key to grow TM’s reach and presents the opportunity for a new push in Unifi’s convergence play, riding on its strength of 3 million households and close to 400,000 MSME customers. 5G will also strengthen Unifi’s proposition as a preferred digital partner for MSMEs, to provide complete one-stop services to accelerate their business growth. Additionally, via TM One, its enterprise and Government sector arm, TM recently launched its 5G Sphere, a circle of leading technology and smart solution partners to form an ecosystem that will accelerate the co-creation of 5G innovative use-cases, taking enterprise 5G transformation from ideation to realisation. To date, there are 39 partners in this programme. TM’s nation-building efforts with the Government will also speed-up the availability of smart city, smart industry and 5G-enabled applications, creating a more sustainable and inclusive digital society and economy. Simultaneously, TM continues to modernise the country’s fibre network architecture, integrating automation and virtualisation technologies to boost back-end infrastructures that will support the anticipated demand for 5G services and capabilities. Ahead of this commercial launch, TM took strides to ramp up its 5G capabilities to grow its mobile and fixed-mobile convergence position, having recently appointed a seasoned industry leader, Jasmine Lee, as its Executive Vice President, Mobile and Chief Executive Officer of webe, as well as onboarding senior mobile talents to strengthen its innovation and competitiveness. “As we transform to become a human-centred TechCo, TM’s 5G commitment goes beyond connectivity to enabling our interconnected society reshape the way we live and work. We recognise the value that this next-gen technology will bring to communities, businesses and the Government, and will continue to explore new ways to make 5G and digital progress accessible to all,” Imri concluded.
Credence, TM’s new cloud and digital services company, to empower enterprises’ digital capabilities – from infrastructure to insights
Powered by TM as a corporate start-up, Credence will bring new expertise and agility to grow TM’s digital services to support customers’ requirements and capture new opportunities. Kuala Lumpur, 6 July 2022 – Telekom Malaysia Berhad (TM) today launched Credence, a new cloud and digital services company focused on expanding the capabilities of enterprises and the public sector in their digital transformation journey. “With enterprises re-evaluating their capabilities and offerings to respond to today’s increasingly digital demands, TM is poised to become an astute digital solutions provider in addition to its established connectivity leadership position. “TM will empower organisations in the private and public sector to transform with greater efficiency and flexibility while offering a superior return on investment. We recognise that now is an opportune time to leverage on our strengths, address market needs and launch a dedicated company – Credence – that is focused on technology and digital innovation,” said Imri Mokhtar, TM’s Group Chief Executive Officer. “TM will offer a differentiated advantage in how we bring end-to-end digital solutions and services to customers through Credence. Leveraging both local and international technologies as well as expertise, Credence will provide greater and faster time-to-value by understanding local customer requirements and challenges. “In the long run, through our foray into the digital services market, we aim to improve TM’s growth trajectory and unlock significant value for both our customers and stakeholders,” Imri explained. Credence is led by Krish Datta, an experienced technology leader who joined TM in late 2021 to shape its new digital services arm. Leveraging TM’s established resources, infrastructure, and its strong links to enterprises and the public sector, Credence is well-positioned to accelerate Malaysia’s digital transformation journey. “We offer organisations the ability to embark on their digital journey with better predictability, lesser concern and disruption while choosing the best tech solutions that suit their needs and priorities, enabling them to focus on their core business,” said Krish. He explained that Credence will provide capabilities from tech infrastructure to business insights, cloud advisory, IT landscape migration, SaaS, managed services as well as analytics and insights. “Credence aims to deliver outstanding experience for our customers. We are the only company that is able to offer our customers the full end-to-end solutions from infrastructure to insights (I2I). Our approach is to meet customers where they are, discover what their mission-critical goals are, and work with them according to their needs and priorities. “We are also platform and technology-agnostic – putting us in a better position to offer solutions with a stronger customer bias vis-a-vis a vendor bias,” explained Krish. As part of the launch, Credence announced key partnerships with VMware, AWS and Huawei, which enables them to offer a broad range of options to enterprises, customised to their individual growth needs. “We are pleased to announce that Credence is working with VMware to deliver their first sovereign cloud service in Malaysia, keeping in mind the data sovereignty of customers in Malaysia,” said Krish. “Malaysia’s digital-first approach is enabling massive transformation and opportunity for businesses in the country. VMware is working with Credence to help enterprises in regulated industries, and companies in the e-commerce and energy sectors to meet their unique cloud and data sovereignty requirements within Malaysian borders,” said Ajay Turki, Director Cloud Sales, Southeast Asia & Korea, VMware. “We are also enhancing the offerings of TM’s Cloud Alpha Edge to include services, SaaS solutions as well as data insights to be the leading Government cloud service provider,” added Krish. “At its core, however, digital transformation is less about technology and more about people, and the success of organisations depends on developing, cultivating and nurturing the next generation of technologically-skilled professionals. Through Credence, we aim to address the current digital and tech skills gap – making strategic hires from the tech sector as well as transferring similar skillsets from TM to spearhead this new digital start-up. “In this way, we hope to nurture a pipeline of next-generation tech and digital talents, and equip Malaysians for a digital future by upskilling them with digital capabilities, and providing them access to the right data and tools. This will not only benefit organisations but our collective progress as a nation, solidifying our Digital Malaysia aspirations,” concluded Imri.
NEWSLETTER
Just drop your details and stay updated with the world of Telekom Malaysia. We promise – no spam!