09 Sep 2025
TM and Scicom Form Strategic Partnership to Deliver World-Class, AI-Powered Customer Experience
Kuala Lumpur, 9 September 2025 – Telekom Malaysia Berhad (TM) and Scicom (MSC) Berhad (Scicom) have entered into a strategic partnership to elevate customer experience through artificial intelligence (AI)-driven innovation and operational excellence. The collaboration reflects TM’s commitment to delivering world-class customer engagement and taking its service standards to the next level.
The partnership will bring together operational expertise and next-generation AI solutions, including conversational bots, predictive analytics, sentiment analysis, and intelligent routing. This will enable faster responses, higher resolution rates, and more seamless experiences for customers across all channels, including voice, chat, email, and social media.
Amar Huzaimi Md Deris, Group Chief Executive Officer of TM said, “This partnership is a major step in TM’s journey to become a Digital Powerhouse by 2030, where delighting customers is a core pillar. By combining our strengths with Scicom’s, we will future-proof customer engagement through AI-driven innovation and a stronger collaborative ecosystem that will support TM’s long-term growth.”
“For our B2C segment, Unifi customers will enjoy faster responses, higher resolution rates and a more seamless experience across every touchpoint. For our B2B segment, this partnership, together with the capabilities of our subsidiary VADS Business Process Sdn Bhd (VADS BP), strengthens TM’s ability to deliver AI-powered customer experience solutions for enterprise and government clients across Malaysia, reinforcing our role as a trusted enabler of digital services,” he continued.
Dato’ Sri Leo Ariyanayakam, Group Chief Executive Officer of Scicom said, “This collaboration represents a defining moment for both companies. By combining TM’s nationwide scale with Scicom’s AI-driven platforms and BPO expertise, we are setting a new benchmark for customer management in Malaysia. Scicom’s technology stack, developed in-house over the years, underpins our ability to deliver intelligent automation, advanced analytics, and customer experience innovation at scale. We are confident that this partnership will deliver cost optimisation, higher levels of customer satisfaction, and new revenue streams, while advancing Malaysia’s standing in AI innovation for customer experience.”
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unifi introduces five #unificares initiatives as commitment to deliver the unifi promise on customer experience
The initiative is unifi’s commitment to place customer experience as its No. 1 priority With a strengthened commitment to deliver the ultimate customer experience, unifi, Malaysia's leading convergence provider, today introduced five #unificares initiatives to transform its end-to-end customer experience (CX). As a technology company, unifi understands that customer expectations evolve together with the adoption of technology. This is why unifi aims to transform end-to-end customer experience with a renewed focus that ensures the customers' needs are met -- this is the unifi promise. To deliver on this promise, Telekom Malaysia Berhad (TM), has invested heavily over the years in both its customer support capabilities and network to deliver the best customer experience possible. The new #unificares initiative is also an expression of the company's commitment towards its loyal client base. unifi has the highest market share in the local Internet Service Provider (ISP) space. Speaking to the media at a virtual briefing from Menara TM today, TM's Chief Marketing Officer, Shanti Jusnita Johari, said #unificares is a testament of the company's continuous efforts to put customers first. "TM and unifi are walking the talk when it comes to customer satisfaction. Our 24-hour service restoration guarantee is the first of its kind in the industry. It is our commitment for unifi customers to continue to get the best broadband experience," said Shanti. She added that unifi's new bold undertaking was in keeping up with users' demands for reliable connectivity, among both the consumers and business segments especially as the micro, small and medium enterprises (MSMEs) focus on recovery and growth as well as consumers with continued hybrid working and learning arrangements following the pandemic. A good and reliable broadband access is highly critical in the "new normal". Five revolutionary #unificares initiatives unifi today announced five revolutionary initiatives to raise its game in CX. The 24-hour service restoration guarantee is among five new customer-focused initiatives under the #unificares campaign to enhance its broadband experience by reducing downtime to the absolute minimum. If unable to restore within 24 hours from complaint submission, customers will receive RM50 billing rebate compensation, redeemable via myunifi app within 30 days. It is the first of its kind in the local telecommunication industry and a commitment to its customer first strategy. This 24-hour service restoration guarantee starts 30 November 2021 and compensation eligibility is for customers subscribing to 100Mbps and above. Another innovation introduced with the campaign is unifi's Proactive Service Alert; an early detection and intervention system that ensures early notifications and speed of resolution to customers. Affected customers are alerted for restoration via SMS and the myunifi app push notification. Other customer-focused initiatives introduced in conjunction with the campaign are Easyfix self-serve tool, Service Tracker and unifi Elite experts. Easyfix is an easy visual based self-serve tool that enables customers to self-diagnose and do a quick troubleshoot on internet connection, telephony or unifi TV services. If an issue is unresolved, the Easyfix tool will automatically create a service ticket for immediate action by the unifi Care Crew or connect users to a unifi live chat agent for further assistance. Easyfix can be accessed anytime on the myunifi app under 'Support' or at easyfix.com.my. Service Tracker allows customers to view and track status of service and technical requests in real-time including details of the assigned TM Care Crew, via the myunifi app. Users can easily access the Service Tracker under 'My Activity' from their Account page. unifi Elite is a group of WiFi experts who are specially trained to provide customers with tailor-made consultation and solutions to further enhance their connectivity experience at home or business premises. unifi's track record in CX is well-established. Recently, it has been chosen as the sole Malaysian recipient for the "Brand of the Year'' award for the "Broadband / ISP" category, an award that is held under the auspices of the London-based World Branding Awards. This is the second consecutive year it won the award. Last year, it also won the "Best Fixed Home Broadband Service Provider" and "Best Business Fixed Broadband Service Provider" categories in the PC.com Best Product Awards 2020. TM continues to invest in future growth by modernising its network and technology platforms, to deliver the best current and future. TM is the only telco in Malaysia which has ventured into proactive service capabilities to elevate CX and digital tools to give added convenience to customers. Meanwhile, TM Chief Network Officer, Mohamed Tajul Mohamed Sultan, who was also present at the media briefing said the increase in usage and demand for unifi services following the pandemic had driven the company to up its connectivity game. "Even before this, public feedback shows that unifi's service quality is among the best. But we are not resting on our laurels. We want to raise the bar even higher because customer experience is paramount," added Mohamed Tajul. To achieve this, TM has invested over RM 1 billion in 2021 to uplift the customer experience in both its customer support capabilities and network improvements. This is to ensure that unifi continues to deliver unparalleled solutions to its customers. Users can visit unifi.com.my/unificares for more information on the unifi promise. The myunifi app can be downloaded from the Google Play Store as well as the Apple App Store.
TM Wins Asia Best Employer Brand Awards 2023
KUALA LUMPUR, 3 October 2023 – TM is proud to have received the Best Employer Brand Award at the prestigious Asia Best Employer Brand Awards held in Singapore recently. The award acknowledges TM’s commitment to nurturing employee growth, continuous learning, and fostering a high-performance culture. Commenting on the award, Sarinah Abu Bakar, Chief Human Capital Officer, TM said, “Our TM employees are the driving force behind our success. The recognition at Asia Best Employer Brand Awards 2023 reaffirms our dedication to the growth and well-being of every Warga TM. People are at the core of our business strategy. This investment in our workforce is not solely targeted at their personal and professional development, but also aims to instil the right competencies that underpin our business performance. The award reflects our relentless pursuit of excellence and transformation towards becoming a TechCo, not only in Malaysia but also throughout the region.” “On behalf of TM’s management team, I would like to extend our heartfelt gratitude to all Warga TM, whose dedication and hard work have made this achievement possible. Our unwavering commitment to becoming the best and an exceptional employer continues as we aspire to grow and succeed together,” Sarinah concluded. Nurturing employee personal development and growth is an essential aspect of TM’s efforts that highlights HR’s pivotal role in shaping positive business outcomes. Over the years, TM has introduced a culture that values high performance, continuous learning and digitalisation, aligning with the Agile work approach to empower teams for greater flexibility and productivity. As TM steers towards the next level of growth, it remains committed to investing in future skills to further enhance the Company’s business performance. The Asia Best Employer Brand Awards 2023, hosted by the Employer Branding Institute and World HRD Congress, honour organisations for their exceptional contributions in talent management, development, and innovation. Award recipients were chosen by a panel of jury members following a comprehensive evaluation and assessment of their performance over the past 24-months.
TM announces appointment of new chairman; records highest appreciation to predecessor
Telekom Malaysia Berhad (TM) today announced the departure of Tan Sri Dato' Seri Mohd Bakke Salleh as Chairman of TM Board with effect on 31 July 2021 and the appointment of its new Chairman, Dato' Mohammed Azlan Hashim effective 1 August 2021. On behalf of TM Group, the Board of Directors, expressed their highest appreciation to Tan Sri Dato' Seri Mohd Bakke Salleh for his leadership and contribution to the TM Group during his tenure. "The entire Board, management and Warga TM would like to record our heartfelt gratitude to Tan Sri Dato' Seri Mohd Bakke, an exemplary role model in upholding governance and integrity and a highly respected corporate figure; who has brought his vast insights in industry and commercial to benefit the TM Group. Together with the Board, Group Chief Executive Officer (GCEO) and management, we have charted the next phase of growth for the company under the New TM Transformation 2021-2023, anchored on 40+ Value Programmes. This has already seen a strong start with quarterly growth across all lines of business and improved operations. Under his stewardship, TM has also continued to serve and support the nation throughout the Movement Control Order (MCO) period, ensuring Malaysians stay safe and connected at home and remain productive; whilst extending humanitarian aid to those in need during these challenging times." Tan Sri Dato' Seri Mohd Bakke was appointed as Chairman of TM Board in May 2020. Commenting on the new Chairman's appointment, the Board said, "We are happy to welcome Dato' Mohammed Azlan Hashim as the new Chairman of TM Board. He is a highly respected corporate figure with extensive experience in investment and financial services; most notably as a Board member of Khazanah Nasional Berhad (Khazanah) and the Employees' Provident Fund (EPF). He brings a wealth of industry and commercial insights, which will broaden and enrich the Board's overall expertise. We look forward to Dato' Azlan's guidance, counsel and leadership as the Company continues on its transformation journey and next phase of growth and value creation. As the enabler of Digital Malaysia, TM is committed to playing our part to support all our customer segments across homes, businesses, industry as well as the public sector with connectivity, digital infrastructure and solutions towards economic recovery." "We would like to wish Tan Sri Dato' Seri Mohd Bakke all the best in his future undertakings. On that note, we would also like to welcome Dato' Mohammed Azlan as the new Chairman of TM," concluded the Board. PROFILE OF DATO' MOHAMMED AZLAN HASHIM Dato' Mohammed Azlan Hashim is presently a Board member of Khazanah since 1 April 2020. He is also a Board member and the Investment Panel Chairman of the EPF. He is also currently the Chairman of several public listed entities including D&O Green Technologies Berhad, Marine & General Berhad and IHH Healthcare Berhad. He has extensive working experience in the corporate sectors including financial services and investments. Among others, he served as Chief Executive of Bumiputra Merchant Bankers Berhad, Managing Director of Amanah Capital Malaysia Berhad and Executive Chairman of Bursa Malaysia Berhad. He holds a Bachelor of Economics from Monash University, Melbourne and is a qualified Chartered Accountant. He is a Fellow Member of the Institute of Chartered Accountants, Australia, Institute of Chartered Secretaries and Administrators, and Member of the Malaysian Institute of Accountants.
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