09 Sep 2025
TM and Scicom Form Strategic Partnership to Deliver World-Class, AI-Powered Customer Experience
Kuala Lumpur, 9 September 2025 – Telekom Malaysia Berhad (TM) and Scicom (MSC) Berhad (Scicom) have entered into a strategic partnership to elevate customer experience through artificial intelligence (AI)-driven innovation and operational excellence. The collaboration reflects TM’s commitment to delivering world-class customer engagement and taking its service standards to the next level.
The partnership will bring together operational expertise and next-generation AI solutions, including conversational bots, predictive analytics, sentiment analysis, and intelligent routing. This will enable faster responses, higher resolution rates, and more seamless experiences for customers across all channels, including voice, chat, email, and social media.
Amar Huzaimi Md Deris, Group Chief Executive Officer of TM said, “This partnership is a major step in TM’s journey to become a Digital Powerhouse by 2030, where delighting customers is a core pillar. By combining our strengths with Scicom’s, we will future-proof customer engagement through AI-driven innovation and a stronger collaborative ecosystem that will support TM’s long-term growth.”
“For our B2C segment, Unifi customers will enjoy faster responses, higher resolution rates and a more seamless experience across every touchpoint. For our B2B segment, this partnership, together with the capabilities of our subsidiary VADS Business Process Sdn Bhd (VADS BP), strengthens TM’s ability to deliver AI-powered customer experience solutions for enterprise and government clients across Malaysia, reinforcing our role as a trusted enabler of digital services,” he continued.
Dato’ Sri Leo Ariyanayakam, Group Chief Executive Officer of Scicom said, “This collaboration represents a defining moment for both companies. By combining TM’s nationwide scale with Scicom’s AI-driven platforms and BPO expertise, we are setting a new benchmark for customer management in Malaysia. Scicom’s technology stack, developed in-house over the years, underpins our ability to deliver intelligent automation, advanced analytics, and customer experience innovation at scale. We are confident that this partnership will deliver cost optimisation, higher levels of customer satisfaction, and new revenue streams, while advancing Malaysia’s standing in AI innovation for customer experience.”
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TM, PETRONAS AND GENTARI PARTNER TO DRIVE DIGITAL AND SUSTAINABLE INNOVATION FOR INDUSTRY AND NATION BUILDING
KUALA LUMPUR, 19 DECEMBER 2024 – TM has signed a Memorandum of Understanding (MoU) with PETRONAS through its digital arm PETRONAS Digital Sdn Bhd (PDSB), and clean energy arm Gentari Sdn Bhd (Gentari), to drive digital transformation and sustainable innovation for industries and the nation. Under this collaboration, TM and PETRONAS will explore new revenue streams through the expansion of product offerings to enterprise and consumer markets, and drive growth and innovation through data centre, advanced cloud and connectivity for Malaysian businesses. The integration of Information and Communication Technology (ICT) and Internet of Things (IoT)-based solutions is expected to optimise city services, improve operational efficiency, and enhance public services, contributing to a smarter and more sustainable future. The MoU was exchanged between Megawati Norhashim, Vice President, Enterprise Business, TM One; Ts. Shaharuddin Hamid Mustapha, Chief Executive Officer (CEO), PDSB; and Shah Yang Razalli, Deputy CEO & Chief Green Mobility Officer, Gentari; The exchange was witnessed by Shazurawati Abd Karim, Executive Vice President for TM One on behalf of TM; Ir. Mohd Yusri Mohamed Yusof, Senior Vice President, Project Delivery & Technology; and Izwan Ismail, Vice President of Group Technology & Commercialisation on behalf of PETRONAS and Gentari. Shazurawati said, “We are pleased to partner with PETRONAS to drive digital and sustainable innovations that will empower growth, industry advancements, and Malaysia's technological capabilities. TM’s established nationwide infrastructure and diverse solutions, aligning with PETRONAS’ goals for energy transformation. By harnessing the power of 5G, cloud, AI, and IoT, we are laying the groundwork for a more efficient and resilient future. This reflects our shared vision for a digitally advanced and sustainable Malaysia, a pivotal commitment in TM’s efforts to become a Digital Powerhouse by 2030.” Ir. Yusri noted, “Today marks a significant milestone in PETRONAS’ and TM’s collaboration, now further strengthened and poised for an even greater impact with Gentari on board. This MoU will foster the creation of valuable applications that harness the power of technology including clean technologies, which can serve as benchmarks for large-scale implementation across various industries. Anchored by PETRONAS’ commitment towards purposeful value creation and positive social impact, we are excited for the transformations ahead. Together, we aim to push the envelope of establishing a thriving digital ecosystem that is also environmentally sustainable." The partnership between Gentari and TM further explores the integration of clean energy solutions through solar and EV charging in TM facilities. Shah shared, “We are pleased to support this collaboration, which emphasises the role of clean energy in fostering Malaysia’s progress in digitalisation and sustainability. By integrating renewable energy and green mobility solutions into TM’s operations, we aim to contribute a sustainable pathway towards the nation’s energy transition. This collaboration underscores our shared effort to create a more sustainable digital ecosystem and supports Malaysia’s aspirations of achieving net zero emissions by 2050.” TM, PETRONAS and Gentari will continue to set new standards in the industry by harnessing cutting-edge technologies and sustainable practices to create new milestones in Malaysia’s digital transformation.
unifi business campaigns for local small & medium enterprises with #BelanjaDiSME
In conjunction with World SME Day, TM’s retail convergence solutions arm calls for Malaysians to support growth of local SMEs & nation’s economic rebound Recognising the immense contribution of local Small and Medium Enterprises (SMEs) to the country's socioeconomic growth, unifi Business is marking SME Day 2022, which falls on 27 June, with a month-long campaign to help these local players get back on their feet post pandemic, while rallying all Malaysians to support their business growth. Using the hashtag #BelanjaDiSME, unifi Business alongside several renowned partners have lined up multiple activities such as a Social Media Challenge, the SMEs to SMEs talk shows, and a nationwide entrepreneurs roadshow to celebrate the significant role played by local SMEs in creating employment, promoting innovation and creativity, as well as contributing to the country's economic prosperity. #BelanjaDiSME (which means Spend with SME) was chosen to encourage Malaysians to buy products and services offered by local SMEs, boosting the profitability of these enterprises and contributing to their rebound, post pandemic. This campaign started off with a Social Media Challenge, where Malaysians are invited to upload a picture of any local SME of their choice on their personal social media space with a creative caption, tagged with the #BelanjaDiSME hashtag. Participants with the most creative picture and caption will be in the running to win attractive prizes such as a 3-day and 2-night stay at local holiday destinations, smart devices, shopping vouchers and many more. The challenge is now open right up until the end of June, and everyone can participate! Meanwhile, entrepreneurs seeking inspiration and ideas to grow their business can catch SMEs to SMEs talk show featuring stories of local SMEs on their digital transformation journey. This talk show can be watched live on unifi Business Facebook page as well as on Astro Awani. Tune in and listen to these successful entrepreneurs: Anna Teo - Hernan Corporation (largest and leading exporter of Malaysian durians) – 25 June on ASTRO AWANI at 10.30pm Joanne Goh - Jazzy Group (international film producer) – 27 June on Astro Awani at 9.00am Nadira Yusoff - Kiddocare (online babysitting platform) – 27 June on Sembang Bisnes unifi Business Facebook page at 3.00pm. A nationwide tour is being held throughout the month of June, to raise awareness among SMEs on the importance of digitalisation process for their business growth and development especially during this transition to endemic phase. This is in line with the Government's focus on empowering this target group and improving their living standards. To give local SMEs a shot in the arm, unifi Business will also promote the SME Digitalisation Grant (SDG) where the entrepreneurs can enjoy up to 50% savings on their subscriptions to digital solutions from unifi Business or get a RM5,000 matching grant, as part of the Pelan Jana Semula Ekonomi Negara (PENJANA) initiative announced by the Government in 2021. This is an opportunity for SMEs to increase their productivity while reducing their operating cost. The pandemic has undoubtedly impacted SMEs, forcing them to evolve into a more digital literate organisation in order to survive and thrive. unifi Business, as the preferred digital partner of SMEs, provides just the digital solutions they need to make this happen, which include: unifi eCommerce Hub: Designed to connect and maximise growth opportunities seamlessly, this solution offers a single and integrated platform, with an easy-to-use interface. Entrepreneurs can sync their offline and online sales channels, manage product inventories, orders, monitor sales and revenue, as well as manage social media enquiries. They can even build interactive websites with live chat and built-in online payment features. unifi Cloud Storage: To help businesses manage the often-tedious task of storing valuable information, this solution brings flexible, safe and scalable data storage. It also provides access for multiple users and secured encryption for better business productivity. Hosted locally at TM's Green Data Centre certified facilities, unifi Cloud Storage provides a secure home for important files and information so businesses can focus on growing and being profitable. unifi Business Club (uBC): All unifi Business customers will enjoy member benefits of the uBC, which include access to relevant and current content at its portal (https://ubc.unifi.com.my). Here, they can find insightful and inspiring content such as webinars, talk shows, live chats, events, business tips and articles to help them navigate the business world. uBC members will also enjoy access to financial assistance, productivity boosters, digital marketing platforms, tools and community engagement programmes that are tailored to a variety of business needs. For more info on unifi Business SME Day 2022 happenings, visit https://ubc.unifi.com.my/. Let's support and celebrate these local SMEs, together.
TM INTRODUCES DIGITAL ENTREPRENEURSHIP PROGRAMME FOR OVER 2000 B40 MSMEs
KUALA LUMPUR, 29 July 2025 – TM, through Unifi Business, the preferred digital solutions provider for MSMEs nationwide, has introduced Usahawan Digital TM, a nationwide programme tailored to empower 2,200 B40 entrepreneurs from the e-Kasih database, equipping them with critical digital tools and skills to thrive in the digital economy. This is in support of the national Sejahtera MADANI initiative to alleviate poverty among Malaysia’s most vulnerable groups. The Usahawan Digital TM programme will deliver three core offerings: Skill Enhancement – entrepreneurship and digital training for both basic and intermediate levels, with a focus on digital marketing and sales skills. Digital Business Tools – technology support including UNI5G Biz mobile plans with complimentary smartphones, cloud storage and digital marketing services to help entrepreneurs market their products and build strong brands. Empowerment Programmes – community-based activities such as digital workshops, masterclasses, mentoring sessions, and entrepreneur showcases nationwide. This initiative is valued at RM10 million, averaging RM5,000 per entrepreneur, delivered in-kind through devices, digital solutions, and training resources. Amar Huzaimi Md Deris, TM’s Group CEO said: “As an enabler of Malaysia’s digital future, TM is proud to be part of this inclusive national movement to empower the rakyat. Through Usahawan Digital TM, we are providing digital tools, skills, and 5G connectivity to help micro-entrepreneurs transform their livelihoods. This effort aligns with our Digital Powerhouse 2030 aspiration to support talent and innovation development in Malaysia.” Usahawan Digital TM aims to not only elevate digital capabilities but also enables participation for underserved citizens and communities to embark on entrepreneurial journeys, ensuring their continued inclusion and growth in the digital economy.
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