22 Jul 2022

New exclusive through unifi TV: Lionsgate play treats Malaysian viewers with premium content

New exclusive through unifi TV: Lionsgate play treats Malaysian viewers with premium content Article Header
TM
UNIFI

​Starting July until 12th October 2022, all new and existing unifi TV Packs subscribers (Ultimate Pack, Varnam Plus Pack, Aneka Plus Pack and Ruby Plus Pack) can enjoy 90-day access to Lionsgate Play for free when they activate it through https://activate.unifi.com.my/lgp/.  

Introduced to Malaysian audiences in October last year, the international streaming platform offers unique blockbuster movies, premium originals, old favourites and binge-worthy TV shows that resonate with urban audiences between the ages of 25 to 45. From action, drama, and romance to thrillers and comedy, Lionsgate Play Malaysia in partnership with unifi TV offers several exclusive premium titles for the whole family.

Anand Vijayan, TM’s Chief Commercial Officer and EVP, unifi said, “The inclusion of Lionsgate Play with unifi TV Packs provides comprehensive streaming entertainment for multi-generational audiences both at home and on the go.

“With Malaysian households often made up of extended, multi-lingual families, this offering caters to the preferences of all members of a family – bringing something for everyone all within a single subscription.”

“We are pleased to be the exclusive partner of Lionsgate Play in Malaysia and to bring more international content to our shores. Available via mobile app, web browser and unifi Plus Box, our subscribers can stream world-class content anytime, anywhere and on any smart device,” he added.

Amit Dhanuka, EVP, Lionsgate said, “We are glad to further strengthen our relationship with unifi by amping up exclusive global entertainment on the Lionsgate Play platform in Malaysia. The upcoming titles stands testament to the bespoke content that we aim to provide Malaysian viewers. The current releases and our vast premium library encapsulate an array of genres including drama, action, thriller and more, that cater to local audience preferences.”

Lionsgate Play releases new titles every Friday and provides highly curated playlists for audiences to choose from so they can ‘Play More and Browse Less’. This addresses one of the biggest challenges for busy working adults who often wonder what to watch next and may often spend more time browsing for content than actually enjoying it.

unifi subscribers will now be able to enjoy these brand new exclusive titles, available only on Lionsgate Play:


TV Series:

Gaslit – A political thriller based on the Watergate Scandal involving US President Richard Nixon from 1972 to 1974, Gaslit tells the story from five months before the infamous break-in at the DNC headquarters. Nominated for four Emmy Awards in 2022, the series stars Hollywood’s leading names – Julia Roberts, Sean Penn, and Dan Stevens.

The “Power” franchise – James "Ghost" St. Patrick is a wealthy New York nightclub owner who has it all, catering to the city's elite while also living a double life as a drug kingpin. Created by Courtney A. Kemp and executive producer Curtis “50 Cent” Jackson, this popular crime series has run for six seasons with three additional chapters – perfect for a crime-thriller binge fix.

Becoming Elizabeth – the untold story of England’s most iconic Queen, long before she ascended the throne. Henry VIII’s death throws a young orphaned Elizabeth Tudor into the unpredictable and dangerous English court. As her 9-year-old brother is crowned king, Elizabeth can either become a pawn or player.

Gomorrah – based on Robert Saviano’s best-selling novel of the same name, and directed by Marco D’Amore and Italian film director Claudio Cupellini, this acclaimed show explores organised crimes in Italy, putting audiences at the edge of their seat. The show stars Marco D'Amore, Salvatore Esposito, Arturo Muselli, Ivana Lotito, and Andrea Di Maria.


Movies:

Corrective Measures – a sci-fi movie set in the world's most dangerous maximum-security penitentiary, tensions among inmates and staff heighten, leading to anarchy. The gripping story stars Bruce Willis and Michael Rooker, and is written, produced and directed by Sean O'Reilly based on the graphic novel by Grant Chastain.
 
Vendetta – when his daughter is brutally murdered, William Duncan takes the law into his own hands. After killing the street thug directly responsible for her death, he finds himself in a war with the thug's brother and his gang, who are equally hell-bent on getting revenge for their fallen member. Another Bruce Willis film, the movie also stars Thomas Jane and Theo Rossi.

Jungle Cry – a riveting sports drama based on the real-life story of Indian rugby coach Rudraksh Jena of Bhubaneswar's Kalinga Institute of Social Sciences (KISS), who guided a team of 12 rural Odisha boys to a historic victory in the Junior Rugby World Cup in England in 2007. Starring Abhay Deol and Emily Shah, the film is helmed by Sagar Ballary.

“With curated content from around the world, Lionsgate Play offers great value entertainment to Malaysian audiences, providing a variety of choices that the whole family can enjoy. Coupled with other unifi TV Packs, we are bringing streaming services to the next level – creating a new entertainment experience for customers of all ages,” concluded Anand.

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New exclusive through unifi TV: Lionsgate play treats Malaysian viewers with premium content

​Starting July until 12th October 2022, all new and existing unifi TV Packs subscribers (Ultimate Pack, Varnam Plus Pack, Aneka Plus Pack and Ruby Plus Pack) can enjoy 90-day access to Lionsgate Play for free when they activate it through https://activate.unifi.com.my/lgp/.   Introduced to Malaysian audiences in October last year, the international streaming platform offers unique blockbuster movies, premium originals, old favourites and binge-worthy TV shows that resonate with urban audiences between the ages of 25 to 45. From action, drama, and romance to thrillers and comedy, Lionsgate Play Malaysia in partnership with unifi TV offers several exclusive premium titles for the whole family. Anand Vijayan, TM’s Chief Commercial Officer and EVP, unifi said, “The inclusion of Lionsgate Play with unifi TV Packs provides comprehensive streaming entertainment for multi-generational audiences both at home and on the go. “With Malaysian households often made up of extended, multi-lingual families, this offering caters to the preferences of all members of a family – bringing something for everyone all within a single subscription.” “We are pleased to be the exclusive partner of Lionsgate Play in Malaysia and to bring more international content to our shores. Available via mobile app, web browser and unifi Plus Box, our subscribers can stream world-class content anytime, anywhere and on any smart device,” he added. Amit Dhanuka, EVP, Lionsgate said, “We are glad to further strengthen our relationship with unifi by amping up exclusive global entertainment on the Lionsgate Play platform in Malaysia. The upcoming titles stands testament to the bespoke content that we aim to provide Malaysian viewers. The current releases and our vast premium library encapsulate an array of genres including drama, action, thriller and more, that cater to local audience preferences.” Lionsgate Play releases new titles every Friday and provides highly curated playlists for audiences to choose from so they can ‘Play More and Browse Less’. This addresses one of the biggest challenges for busy working adults who often wonder what to watch next and may often spend more time browsing for content than actually enjoying it. unifi subscribers will now be able to enjoy these brand new exclusive titles, available only on Lionsgate Play: TV Series: Gaslit – A political thriller based on the Watergate Scandal involving US President Richard Nixon from 1972 to 1974, Gaslit tells the story from five months before the infamous break-in at the DNC headquarters. Nominated for four Emmy Awards in 2022, the series stars Hollywood’s leading names – Julia Roberts, Sean Penn, and Dan Stevens. The “Power” franchise – James "Ghost" St. Patrick is a wealthy New York nightclub owner who has it all, catering to the city's elite while also living a double life as a drug kingpin. Created by Courtney A. Kemp and executive producer Curtis “50 Cent” Jackson, this popular crime series has run for six seasons with three additional chapters – perfect for a crime-thriller binge fix. Becoming Elizabeth – the untold story of England’s most iconic Queen, long before she ascended the throne. Henry VIII’s death throws a young orphaned Elizabeth Tudor into the unpredictable and dangerous English court. As her 9-year-old brother is crowned king, Elizabeth can either become a pawn or player. Gomorrah – based on Robert Saviano’s best-selling novel of the same name, and directed by Marco D’Amore and Italian film director Claudio Cupellini, this acclaimed show explores organised crimes in Italy, putting audiences at the edge of their seat. The show stars Marco D'Amore, Salvatore Esposito, Arturo Muselli, Ivana Lotito, and Andrea Di Maria. Movies: Corrective Measures – a sci-fi movie set in the world's most dangerous maximum-security penitentiary, tensions among inmates and staff heighten, leading to anarchy. The gripping story stars Bruce Willis and Michael Rooker, and is written, produced and directed by Sean O'Reilly based on the graphic novel by Grant Chastain.   Vendetta – when his daughter is brutally murdered, William Duncan takes the law into his own hands. After killing the street thug directly responsible for her death, he finds himself in a war with the thug's brother and his gang, who are equally hell-bent on getting revenge for their fallen member. Another Bruce Willis film, the movie also stars Thomas Jane and Theo Rossi. Jungle Cry – a riveting sports drama based on the real-life story of Indian rugby coach Rudraksh Jena of Bhubaneswar's Kalinga Institute of Social Sciences (KISS), who guided a team of 12 rural Odisha boys to a historic victory in the Junior Rugby World Cup in England in 2007. Starring Abhay Deol and Emily Shah, the film is helmed by Sagar Ballary. “With curated content from around the world, Lionsgate Play offers great value entertainment to Malaysian audiences, providing a variety of choices that the whole family can enjoy. Coupled with other unifi TV Packs, we are bringing streaming services to the next level – creating a new entertainment experience for customers of all ages,” concluded Anand.

unifi choices for different home needs and affordability

New unifi 100Mbps plan at RM 129 per month, complements unifi Basic plan for all Following hot on the heels of unifi Basic for all Malaysians, Telekom Malaysia Berhad (TM) recently introduced the new unifi 100Mbps plan at RM129 per month - delivering broadband experience of 100Mbps with unlimited usage, access to unifi PlayTV packages for everywhere, anytime entertainment as well as free 600 minutes of voice calls. This new unifi 100Mbps plan represents a refreshed, simplified and great value all-in-one home offering. Imri Mokhtar, Executive Vice President of unifi, said: “We are constantly innovating by listening closely to our customers - understanding the household needs for fast unlimited broadband, endless entertainment and connecting with one’s family and friends. Recently on 12th July 2018, we had announced our plans to upgrade our existing unifi home customers to higher broadband speeds (currently in pilot phase), so that they could enjoy the better experience a higher speed broadband can offer. Now, we are opening up this experience to new unifi home customers by offering them this 100Mbps unifi plan - as a start.” “Our customer insights show that more and more Malaysia homes are opting for high speed broadband to fuel their daily digital lifestyle - especially driven by the rising usage of streaming services and digital games (e-sports) as part of today’s household lifestyle,” he added. Imri explained: “As the nation’s partner in unleashing the digital potential of a fully connected Malaysia, it is our obsession to enable every Malaysian household to enjoy the benefits of digital technology. Through unifi 100Mbps at RM129 per month, we are setting a new benchmark of speed and affordability - 60% lower than previous 100Mbps plan. We believe that 100Mbps will soon become the starting high speed for Malaysian households as more and more digital applications and content demand greater bandwidth, speed and reliability. Hence, we are anticipating our customers’ needs with this new 100Mbps plan, with higher speed plans coming to you very soon.” To date, more than 1.2 million customers nationwide are enjoying unifi broadband. After a strong market presence serving these 1.2 million early digital adopters, we are opening up to all the more affordable entry-level unifi Basic plan, priced at RM79 per month with 60GB quota, to serve a larger market segment to be onboard the high speed broadband experience. With the new unifi 100Mbps plan and unifi Basic for all, unifi is now able to serve the needs and affordability of a wider base of Malaysian homes. For example, the unifi Basic plan perfectly caters to smaller households that only require approximately 60GB a month for their specific lifestyle needs at this point of time. As the household grows, they can now comfortably move over to the new unifi 100Mbps which fits more arrays of digital lifestyle needs, including access to unifi’s PlayTV content and free voice calls. “We believe that internet connectivity is the basic enabler in growing a more digital Malaysia, leading to a seismic shift in consumer lifestyle. Today, consumers are increasingly benefitting from internet services. They value instant gratification and dislike disruptions to their connected lives. From unifi’s perspective, what consumers want is a converged digital lifestyle where everything is at their fingertips everywhere, anytime. That is exactly what we are offering them,” Imri said, in closing.  To learn more about the latest unifi offerings, log on to unifi.com.my​

ONE-MONTH FREE TRIAL ON UNIFI TV’S LATEST STREAMING APP, DURIOO+

Unifi TV, the content and entertainment arm of Unifi, is offering a free one-month trial of its latest streaming app, Durioo+, during this Ramadan period. It will also be offering free access to all of its premium channels during the Raya festivities.    Durioo+ is a streaming app that produces and licenses entertaining children’s content with Islamic values, virtues and morals. With its mission to raise children with eemaan, akhlaq and ‘ilm  (belief, ethics and knowledge) Durioo+ offers programmes like Mina Mila, Little Ammar, Abibi and many more – bringing safe, fun and educational content for children ages 1 to 12 years old.  Offered ad-free, the free trial of this streaming app can be redeemed at unifi.com.my/raya until 30 April 2023.   Unifi TV, Malaysia’s largest single TV aggregator platform will also provide free Raya viewing of its premium channels from 21 to 27 April 2023.  Filled with special programmes from channels such as Sacred Riana (DEGUP), CoCoMelon (Moonbug Kids), Running Man (ONE) and more, families will be spoilt for choice as they celebrate the festive Raya period.   “We are pleased to welcome our latest streaming app partner, Durioo+, whose programmes are especially meaningful during the month of Ramadan. As families spend time together during the fast, we hope to provide safe and inspiring content for children and families, reinforcing the values and virtues that are strongly emphasised during this period”, said Anand Vijayan, TM’s Chief Commercial Officer and Executive Vice President of Unifi.   “At the same time, we want to spread good cheer to all Malaysians, by opening up our full range of entertainment offerings during Raya. This is one of the ways that we are celebrating the nation’s diverse cultures together, by offering something for everyone during this festive period,” he said.   To offer even more value to Unifi TV’s subscribers, they can now access the Aneka Plus Pack which will offer free access to VIU and SIAR streaming apps at only RM30 per month. Subscription to the Pack during this promo period includes the Unifi Plus Box and over 50 premium channels housing programmes from Korean variety shows, Hollywood movies, global news, kids animation and more.

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