16 Jul 2024
UNIFI TV OFFERS FREE VIEWING OF OLYMPIC GAMES PARIS 2024 ON 17 CHANNELS VIA UNIFI TV APP
KUALA LUMPUR, 16 JULY 2024 – Unifi TV, Malaysia’s largest platform for premier channels and streaming apps, has been named an official broadcaster for the highly anticipated Olympic Games Paris 2024. Making the Games accessible to all Malaysians wherever they are, Unifi TV will offer viewing access starting 24 July to 12 August 2024 through its Unifi TV app.
With 17 HD channels dedicated to cover all 32 sports and 329 events, everyone including non-Unifi customers can download and register for the complimentary service via the Unifi TV app from various app stores across all smart devices. Existing and new subscribers will enjoy live broadcasts, exclusive interviews, and behind-the-scenes access to their favourite games and athletes with no new or additional charges.
Further demonstrating support for the Malaysian contingent, Unifi TV has also launched the hashtag #SemangatTakTerbatas which will be extended across Unifi’s official social media platforms including Facebook, Instagram, TikTok & YouTube.
Anand Vijayan, TM’s Chief Business and Consumer Officer, said, "We are thrilled to be an official broadcaster of Olympic Games Paris 2024, bringing this extraordinary event to all Malaysians. This year we are offering 17 dedicated HD channels, delivering limitless access for all viewers at home and on the go. By providing more inclusive access, we also aim to foster a sense of national pride and support for our Malaysian athletes and create unforgettable moments that unite us all. This is among our efforts to make technology and content accessible to more Malaysians and build connected communities, aligning with TM’s Digital Powerhouse 2030 aspiration to enable a Digital Malaysia."
For more information about Unifi TV's coverage of the Olympic Games Paris 2024, visit unifi.com.my/paris2024.
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This brings Unifi TV’s channel offerings to a whopping 71 premium channels, along with 17 app partners including Disney+ Hotstar, Viu, WeTV and Lionsgate Play – the largest selection of streaming apps over a single platform. Ho Hock Doong, Head of Content, Unifi TV said, “We are excited to partner beIN Asia Pacific, Moonbug Entertainment, and KC Global Media in bringing their popular channels to Unifi TV and to provide more quality offerings to our local audiences. “At the end of 2022, Digital Market Insights projected that Malaysia’s Home Entertainment revenue was expected to reach an annual growth rate (CAGR 2022-2027) of 8.36%, with a projected market volume of US$48.57 million and 1.1 million active users by 2027. “With these prospects in mind, we are strengthening our partnerships with leading global content providers to offer an inclusive selection of digital entertainment solutions – bringing Unifi’s ‘all-in-one’ value proposition to all audiences,” he added. beIN SPORTS 2 will join the line-up of three existing beIN SPORTS channels as well as the beIN SPORTS CONNECT app already available on Unifi TV, offering the widest live sports coverage from beIN SPORTS in Malaysia. In addition to the Formula 1 broadcast rights which will be extended to Unifi TV viewers, the channel will also include the Australian Open, ATP and the upcoming Roland-Garros. Mike Kerr, Managing Director, beIN Asia Pacific, said, “As we continue to expand and strengthen our sports offering, we are excited to enter into the next phase of partnership with Unifi TV. Now with Formula 1, fans can immerse themselves in more live coverage than ever before on beIN SPORTS. We look forward to working alongside Unifi TV to grow our audiences in Malaysia.” Putting families in the forefront, Moonbug Kids on Unifi TV will feature all of Moonbug’s IPs including CoComelon, Blippi, Gecko’s Garage, Morphle, Arpo, Little Baby Bum and recent acquisitions Little Angel and Oddbods – offering wholesome and quality entertainment for preschool and early-years viewers. 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Fans of travel variety shows will also be treated to Dopojarak: Story of Homme the K-Wanderer, featuring personalities from K-pop, K-drama, fashion and sports. George Chien, Co-Founder, President, and CEO of KC Global Media shared, “We are excited to enhance our partnership with Unifi TV to bring the best entertainment from around the world to every household and mobile device in Malaysia! With the addition of ONE channel on Unifi TV, fans can look forward to an endless stream of freshly curated programming direct from South Korea’s biggest broadcasters and studios.” “These channels are quality additions to our platform and will strengthen our lifestyle offerings as part of Unifi’s Converged solutions for broadband, mobile and digital content. 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unifi choices for different home needs and affordability
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