03 Apr 2025
TM Celebrates Aidilfitri 2025 with “Salam Teristimewa”, Empowering Autistic Community through AI and Art
KUALA LUMPUR, 2 April 2025 – This Hari Raya Aidilfitri, Telekom Malaysia Berhad (“TM” or “the Group”) presents “Salam Teristimewa”, a special campaign that brings together creativity, inclusion and innovation to celebrate the unique talents of Malaysia’s autistic community.
Adding further meaning to the celebration, this year’s campaign also coincides with World Autism Acceptance Month in April. In supporting this, TM is collaborating with NakSeni, a social enterprise dedicated to empowering artists with disabilities, to shine a spotlight on three creative autistic individuals—Izzati Shahrin, Yuri Azzari, and Maria Soo.
Rich in emotion, colour and individuality, their original artworks have been transformed by TM into dynamic, animated expressions using generative AI tools. These animated visuals offer an immersive glimpse into how neurodiverse individuals interpret themes such as festive joy, human connection and the feeling of belonging, among core elements of Aidilfitri that resonate will all Malaysians.
Amar Huzaimi Md Deris, TM Group Chief Executive Officer said, “This Aidilfitri, we are celebrating the power of expression, inclusion, and how technology can and should be used to uplift lives. We believe that every voice, especially those less heard, has a story worth sharing. Through “Salam Teristimewa”, we are humbled to raise awareness around autism acceptance to foster a greater understanding of neurodiversity and promote a more inclusive society.
“This initiative reflects TM’s broader aspiration to become a Digital Powerhouse by 2030, where innovation is not just about advancing technology, but about creating meaningful impact for communities. By harnessing the latest AI video generation tool, we have reimagined how art and technology can intersect to amplify underrepresented voices, and offer all Malaysians a new, heartfelt perspective on Raya,” added Amar.
As part of the campaign, the public is invited to view the animated artworks on TM’s official social media platform via @mytmgroup or via the QR code below. Each piece offers a window into the autistic artists’ perspectives, blurring the line between technology and human emotion and creating a celebration that is truly teristimewa.
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Unifi, the nation’s leader in converged fixed broadband, mobile, and lifestyle services, has today launched its UNI5G #LIVEUNSTOPPABLE event at Pavilion, Bukit Bintang. Running from 19 to 21 May 2023, the event showcases 5G’s capabilities in delivering greater connectivity and empowering limitless opportunities in education, work, entertainment, music, gaming, and so much more. The event will include not-to-be-missed opportunities for visitors to interact and learn from some of Malaysia’s favourite influencers such as Elizabeth Tan (on 19 May), MK Clique and Noki (on 20 May), and Vokey (on 21 May). They will also get to participate in UNI5G’s unique content creation experience by taking 3D video footage of themselves, with selected participants having the once-in-a-lifetime chance to be featured on the Pavilion Elite 3D LED Screen located in the heart of Kuala Lumpur. Visitors could also win tickets to upcoming Liga Malaysia football matches, the latest Samsung Galaxy S23+ mobile phones, and limited UNI5G football jerseys, when they participate in Unifi’s TikTok #UnstoppableRap challenge, join in the longest #UnstoppablePlaylist on Spotify, and take part in other exciting activities. “Malaysia is entering a new era of digitalisation, with today’s digital lifestyles and customer experiences demanding more robust and uninterrupted connectivity, any time anywhere. The UNI5G #LIVEUNSTOPPABLE event is an opportunity for us to bring immersive experiences to local communities and showcase how 5G will elevate their daily lives – be it in work, education, entertainment, as well as the empower the creation, sharing and consumption of digital content,” said Jasmine Lee, Executive Vice President, Unifi Mobile. New and existing customers will be able to subscribe to the newly launched UNI5G Postpaid 89 Plan at the event, which comes with unlimited 4G & 5G data and unlimited calls. The Plan includes the option to own a brand new 5G smartphone with savings of up to RM1, 500, and the UNI5G Supplementary Plan as an add-on for only RM39 per line per month. Priced below RM90 a month, Unifi’s UNI5G Postpaid Plan is one of the most comprehensive and value-for-money plans with unlimited 4G & 5G data, smartphone bundles and supplementary lines currently available in the market. Prepaid users can also access UNI5G Prepaid Plans, including monthly unlimited 4G + 5G data for as low as RM35, with a chance to win tickets to Liga Malaysia football matches when they activate their new UNI5G Prepaid sim pack. “While we have started by connecting with communities in the Klang Valley, we hope to engage and provide our services to more Malaysians. In the coming months, we will continue our efforts to bring fixed-mobile convergence solutions and 5G coverage to more communities nationwide, reinforcing our commitment to enabling a Digital Malaysia,” Jasmine concluded.
TM shines the spotlight on an unsung hero this Hari Kebangsaan through interactive 360º wayang kulit performance
Most of us are familiar with the many great gentlemen heroes who fought for the nation’s Independence, such as Tunku Abdul Rahman and Dato' Onn Jaafar. This year, however, Telekom Malaysia Berhad (TM) is shining the spotlight on one of the women “Tokoh Kemerdekaan”, Tan Sri Hajah Zainon Binti Sulaiman, also known as Ibu Zain, who played a pivotal role in inspiring Malaysians to unite and stand up as one. Her inspiring yet lesser-known story was captured in a Hari Kebangsaan and Hari Malaysia film titled “Ibu, Kisah Seorang Tokoh Kemerdekaan”, to celebrate the spirit of Malaysia’s independence and as an example of strength through unity. Aptly and equally inspiring too is that the film is narrated by her own daughter, Fadzilah Amin (Tok Lah), one of the most respected lecturers and educators in the country. The film is part of TM‘s Mengukir Malaysia initiative to celebrate and preserve our local culture through innovative technologies that enhances and elevates its delivery and enables Malaysians of all ages to better appreciate the richness of Malaysia’s heritage. Aimed at reconnecting people with the nation’s history and preserving the country’s rich heritage, TM brought to life the art of Wayang Kulit (shadow play), one of the earliest forms of animation in Southeast Asia, to tell the story of Ibu Zain. The project was born from one premise: ‘What if we could shine a light on a forgotten Malaysia hero through an art form that is also fading?’ Shanti Jusnita Johari, Chief Marketing Officer, TM, said, “Through our Mengukir Malaysia initiative, we aspire to leverage technologies that not only changes the way we live, work and play, but also enhances our perspectives and ideas, drawing from our local culture and history to remind us about what’s made us a great nation. “This Hari Kebangsaan and Hari Malaysia, we wanted to remember and celebrate Malaysia’s many unsung heroes, such as Ibu Zain, who made our country great. We hope that through this short film, people will be encouraged to learn more about this historical icon as we commemorate her legacy via Wayang Kulit, one of the first forms of storytelling by our ancestors which we must also preserve.” In ensuring that the film stays true to the ancient art of Wayang Kulit, TM found the perfect partner in Tintoy Chuo and his Tok Dalang from Fusion Wayang Kulit, who are renowned for their unique take on the art of Wayang Kulit. Their efforts to bring Wayang Kulit into the digital 21st century has garnered international attention, putting Malaysian Wayang Kulit on the world map. For this collaboration, TM and Tintoy Chuo weaved in virtual reality technology, bringing the Wayang Kulit experience to school children from across the nation’s 13 States. Sharing Ibu Zain’s story in a way that harmonised both heritage and digitalisation was one of the messages TM aimed to highlight about Malaysia’s unique make up and to celebrate both its history and aspirations during this Hari Kebangsaan. On top of the Hari Kebangsaan film, audiences can also visit www.tm.com.my/mengukirmalaysia to immerse themselves into the world of Wayang Kulit, Ibu Zain and TM‘s Mengukir Malaysia initiative through videos, a 360º interactive Wayang Kulit experience, behind the scene content and many more. Fans of Wayang Kulit can also visit TM‘s social media pages to use the Wayang Kulit filters and be part of the show.
TM Tree-Planting Campaign latest in group’s ESG efforts to achieve sustainability targets
TM Towards a Sustainable Tomorrow campaign latest in TM’s comprehensive efforts to achieve Net-Zero emissions by 2050 and improve business operations and social impact. Telekom Malaysia Berhad (TM) today launched an initiative titled Program Kelestarian Hari Esok TM: Kempen Penanaman Pokok (TM Towards A Sustainable Tomorrow: Tree Planting Campaign) – an expansion of its short- and medium-term ESG commitments towards environmental sustainability, operational improvement, and value creation for the wider community. Aligning with the Government’s Penghijauan Malaysia (Greening Malaysia) programme and international aspirations namely the United Nation’s Sustainable Development Goals and the Paris Agreement, this campaign is the latest in TM’s commitment to plant 12,000 trees throughout the country by the end of 2022, to offset greenhouse gas emissions and slow down the impact of climate change. This campaign follows closely on the back of TM’s earlier Gutta Percha tree planting programme, which saw the planting of 5,000 Nyatoh Taban Merah heritage trees in 23 locations in conjunction with World Telecommunications and Information Society Day 2022 – which also garnered a Malaysia Book of Record recognition. Launched at the Sultan Idris Shah Forest Education Centre, Puchong, TM’s latest campaign was graced by YB Datuk Ali Anak Biju, Deputy Minister of Energy and Natural Resources. Also in attendance were YBrs Ahmad Norhad Zahari, Secretary of Communication Technology, Ministry of Communications and Multimedia; Amin Abdullah, Chief Executive Officer of Yayasan Hijau Malaysia; Professor Dato’ Dr. Abdul Mua'ti @ Zamri Ahmad, Director, Centre for Strategy and Corporate Relations, Universiti Putra Malaysia (UPM); Tan Sri Mohammed Azlan Hashim, Chairman of TM’s Board of Directors; and Imri Mokhtar, TM’s Group Chief Executive Officer. Co-organised with Yayasan Hijau Malaysia, Jabatan Perhutanan Semenanjung Malaysia and UPM, the campaign supports the Government’s commitment to plant 100 million trees by 2025, with 5,000 trees being planted during this latest effort, and another 2,000 to be planted in the later part of the year. 60 Warga TM (TM employees) participated in planting the first 100 trees, with all of TM’s designated tree-planting sites to be known as “unifi Green Zones”. YB Datuk Ali Anak Biju said, “Malaysia serves as a habitat for thousands of flora and fauna species and is the ‘green lung’ for oxygen generation and carbon storage for Malaysia and neighbouring countries. Our rainforests and bio-diverse ecosystems remain popular ecotourism destinations for local and international tourists, and serve in furthering environmental research and education. “Over the last decade, tree planting initiatives have intensified to mitigate the effects of greenhouse gas emissions and climate change stemming from commercial and industrial activities and population growth. “I am proud and grateful to see corporate organisations, government agencies as well as NGOs and education institutions collaborating on green initiatives with greater commitment, such as today’s event by TM and its partners. I hope more corporate companies will follow in their footsteps to help us realise our Greening Malaysia goals,” he added. Tan Sri Mohammed Azlan explained, “Our ESG commitment is something we take seriously as it aligns with our transformation towards becoming a human-centred technology company. This pledge is reflected in our innovative solutions and services, and our efforts to improve business operations and fulfil our social responsibility to our customers, partners and communities.” “In addition to tree planting, TM’s Klang Valley Core Data Centre, Iskandar Puteri Core Data Centre and KL City Data Centre have been powered by renewable energy since January 2022 – significantly reducing the impact of our business operations while supporting the nation’s digitalisation. We have achieved an 11% emission reduction in Q1 2022 against the baseline year of 2019 – putting us on track to achieve our goals of reducing emissions by 30% in 2024, 45% by 2030 and Net-Zero by 2050,” he shared. TM also continues to strengthen its social and governance pillars – continuing to serve as the nation’s connectivity leader and providing high speed internet access to at least 70% of premises nationwide. The Group has also ensured 30% women representation among its Board of Directors and Senior Management, and works with organisations such as the Malaysian Anti-Corruption Commission (MACC) to uphold zero-tolerance towards corruption. TM continues to maintain the highest standards of corporate governance in all its partnerships and undertakings.
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