18 Aug 2023
Telekom Malaysia Unveils AIDENTITI™ KITA: A Generative AI Music Video to Celebrate Malaysia’s Diversity for Hari Kemerdekaan and Hari Malaysia 2023
KUALA LUMPUR, 18 August 2023 – TM introduces AIDENTITI™ KITA, an innovative campaign that blends music and Artificial Intelligence (AI) technology to celebrate Malaysia’s rich diversity this Bulan Kebangsaan.
Aligning with TM’s mission to bring new technologies to everyday Malaysians, the campaign showcases the country’s people and traditions through a unique digital perspective and inclusive on-ground engagements where communities from all walks of life can experience AI up close.
The campaign debuts with Malaysia's first Bulan Kebangsaan music video made with Generative AI that translates the nation’s rich culture and heritage into captivating digital art and scenes using text prompts. The music video features the talents of MK (K-Clique), Suki Low and Balan Kash.
Amar Huzaimi Md Deris, TM’s Group Chief Executive Officer said, “As the pioneer of a Digital Malaysia, TM envisions AIDENTITI™ KITA as a catalytic engine for evolving perspectives, catalysing efforts to bridge the digital gap, and aligning Malaysia with advanced nations in the digital realm. This commitment also aligns with The National Artificial Intelligence Roadmap, with AI as one of the foundation technologies of the 4th Industrial Revolution.”
“The campaign also embodies the core of our brand promise, ‘Your Next is Now’, as well as our unwavering commitment to introducing cutting-edge technologies and ensuring their accessibility to all Malaysians. By doing so, we contribute to propelling Malaysia towards its high-tech nation aspirations by 2030, while ushering in a future defined by purpose and boundless possibilities,” Amar added.
Inclusivity takes centre stage as TM invites the public to co-create their AIDENTITI™ using the company’s AI platform, with a chance to be showcased on digital billboards nationwide. Detailed participation information can be found at tm.com.my/aidentitikita.
TM Joins Forces with APOM for #Empatbelas Series, Celebrating Malaysia’s Unique Identities
As part of the Bulan Kebangsaan celebrations, TM is also collaborating with A Piece of Malaysia (APOM) for the 2023 #empatbelas series. This collaboration celebrates each of Malaysia’s 14 states through creative expressions and specially designed APOM merchandise.
Through APOM #empatbelas2023, TM underscores its support for local creative talents across the nation, aligning seamlessly with the AIDENTITI™ KITA campaign’s goal of celebrating diverse backgrounds and ideas.
#Empatbelas2023 merchandise will be available from 31st August 2023 at https://apom.my.
Unifi customers will be able to enjoy 10% off all APOM merchandise, terms and conditions will apply.
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UNIFI BUSINESS LAUNCHES IMPAK BIZ TO ACCELERATE MSME DIGITAL MATURITY AND UNLOCK GROWTH OPPORTUNITIES
KUALA LUMPUR, 27 AUGUST 2025 – Unifi Business, the preferred digital partner for Malaysia’s micro, small, and medium enterprises (MSMEs), has launched IMPAK BIZ, a strategic initiative to help businesses assess their digital readiness and take clear, practical steps towards becoming more digitally empowered. Launched by YB Datuk Wilson Ugak, Deputy Minister for Digital and available as a complimentary service via biz.unifi.com.my/impakbiz, the digital maturity assessment tool helps MSMEs identify digital gaps and receive focused, actionable recommendations to improve operations, boost productivity, and reach more customers regardless of where they are on their digital journey. The initiative is supported by a strong network of strategic partners, including Malaysia Digital Economy Corporation (MDEC), SME Corp. Malaysia, CTOS, Bank Simpanan Nasional (BSN), Maybank Islamic Berhad, Astro Awani, Rtist, and IPSOS. The initiative anchors on Unifi Business’ trusted, enterprise-grade digital tools and services, which include: Digital consultations with Unifi Business’ Certified Digital Consultants Digital marketing and e-commerce enablement through Unifi Business’ solutions Access to high-speed connectivity and mobile plans via UNI5G Biz IMPAK BIZ also includes support and offerings by Unifi Business’ strategic partners, including: Bank Simpanan Nasional (BSN) – Preferential microfinancing offering with competitive rates, simplified documentation, and streamlined submission processes, among other benefits. Complimentary Halal certification support in collaboration with Maybank Islamic. Free CTOS Business Reports to strengthen financial credibility and decision-making. Creative and marketing services by Rtist talents to enhance brand visibility and outreach. Automatic entry into the IMPAK BIZ Awards, offering national-level recognition and exposure. Shanti Jusnita Johari, Chief Commercial Officer, Unifi said, “MSMEs are central to Malaysia’s digital future. With IMPAK BIZ, we are giving MSMEs a clear starting path forward to digitalise their business and reap its benefits through free digital assessments, access to expert guidance, and tools that improve productivity, financial credibility, and online reach. This initiative is about making digital transformation more practical, inclusive, and achievable for every business, regardless of size or sector.” The launch of IMPAK BIZ reaffirms Unifi Business’ mission to power inclusive digitalisation for MSMEs across the nation and TM’s aspiration to become a Digital Powerhouse by 2030. To get started, MSMEs can visit: https://biz.unifi.com.my
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