24 Jan 2018
Unifi perfecting convergence with many amazing firsts; 1st mobile liberation, 1st live interactive show
unifi celebrates brand repositioning exercise by rewarding customers with 1 million complimentary 20GB SIMs up for grabs!
unifi, the premier high-speed broadband service under Telekom Malaysia Berhad (TM) today unveils its refreshed brand look and feel, welcoming a new era in connectivity, anchored towards Accelerating Convergence and Empowering Digital. The launch showcased unifi’s latest look and offerings from home, wifi, mobile and TV. This is following the announcement of its rebranded unifi mobile (formerly known as webe) in November 2017 and its award-winning TV and video streaming service, HyppTV, to unifi TV on 12th January 2018.
The launch of the refreshed unifi look and offerings was graced by Dato’ Sri Mohammed Shazalli Ramly, Managing Director / Group Chief Executive Officer, TM and Datuk Bazlan Osman, Executive Director / Deputy Group Chief Executive Officer, TM; together with Imri Mokhtar, Executive Vice President, unifi; Jeremy Kung, Executive Vice President, unifi TV; Moharmustaqeem Mohammed, Chief Executive Officer, unifi mobile as well as TM’s senior management.
Commenting on the launch, Imri enthusiastically said, “unifi kicks off 2018 with a refreshed look and feel and the completion of the single brand approach to mobile and TV in addition to home and wifi. With this strategic repositioning, we are now the one and only brand in Malaysia that offers truly seamless Internet connectivity everywhere; at home, public WiFi, mobile services as well as a wide array of world-class content, under one roof. unifi is perfecting the convergence experience to enable the digital aspirations of our customers. In doing so, it further strengthens our role as the key enabler in realising the nation’s Digital Economy aspirations as well as accelerating the adoption of a truly converged digital lifestyle and Internet of Things (IoT).”
“This is the first roll out of the year of our various initiatives - with the refreshed look of unifi home’s “Perfect Squad”, unifi mobile’s first ever mobile liberation “#BEBAS” and unifi TV’s innovative Live Interactive gameshow “Teka Tekan”, promising RM20,000 daily cash prizes to viewers. As we move forward into the year, we will continue working towards enriching more of our customers’ moments. A multitude of exciting initiatives have been planned for this year. So our customers can really look forward to more experiences in perfect oneness, only with unifi,” he added.
Today, unifi is introducing “The unifi Perfect Squad” a.k.a. ‘Skuad Sempurna unifi’ #pasangsekarang (#installnow). This is in continuation of its Year End Promotion campaign that extended our reach to areas where there are still plenty of available unifi ports around the country. The ‘Skuad Sempurna unifi’ is activated to engage with households within the optimum radius of the ports to enjoy various special packages such as unifi Advance from only RM139 per month. The squad will be making rounds at these potential areas to sign up new customers and setting up appointments for our installers to come and complete service activation. The packages also come with an array of unifi TV pack choices, devices and call plans. For more information on unifi, log on to www.unifi.com.my or visit unifi social media pages at www.facebook.com/weareunifi (formerly Everyone Connects), www.twitter.com/unifi (formerly @TMCorp) and www.twitter.com/HelpMeunifi (formerly @TMConnects), and unifi.com.my/youtube.
unifi mobile (formerly known as webe) has continued to show an encouraging performances ever since the launch of its no data-quota plan in 2016. This fully digital service will create another breakthrough in the country’s telecommunications industry with the introduction of new unifi mobile #BEBAS - the very first product that liberates what customers would expect from a mobile product. It is neither a prepaid or post-paid product, but instead a hybrid that enables customers the freedom to select their very own preferred data needs and usage requirements without any contracts and commitments. The new unifi mobile #BEBAS boasts #anythingiwant #paywhenever #noexpiry (#pilihapasaja #bayarbilabila #kredittakmati); all within its newly unveiled mobile app, mobile@unifi. Breaking the norm of conventional mobile and fully on digital, the new unifi mobile #BEBAS allows consumers to enjoy uninterrupted connectivity on-the-go.
To mark the launch of the new unifi mobile #BEBAS, unifi will be giving away 1 million complimentary 20GB SIM cards for all Malaysians! Customers just need to download the mobile@unifi app available on AppStore or PlayStore, and place their order. Upon registration, customers may collect their SIM cards at any TMpoint outlets nationwide or opt for delivery to their doorstep for only RM10.60 (inclusive of GST). For more information on unifi mobile, visit www.unifi.com.my/mobile or unifi mobile social media page at www.facebook.com/unifiMobile.
Staying true to its promise to come out with more interactive and innovative offerings, the newly rebranded unifi TV (formerly known as HyppTV) has launched Malaysia’s first-of-its-kind LIVE interactive gameshow called Teka Tekan, which allows viewers to engage with the show from the comfort of their homes and stand a chance to win RM20,000 cash prize daily.
The show has premiered starting 15 January 2018, on HyppSensasi (Channel 116). Teka Tekan gameshow is open to all unifi TV customers. All they have to do is grab their unifi TV’s remote control and answer five (5) questions during the live game show by pressing the # button, and then the corresponding coloured button on their remote control for the answers. To make it even livelier, the game show will be hosted by four (4) local celebrities namely Acong Sweet Child, Farouk Hussein, Shuib Sepahtu and Anas Ridzuan. Teka Tekan is also brought to you by Huawei, as the sponsor for this first ever LIVE interactive gameshow. For more information on Teka Tekan, visit www.tekatekan.unifi.com.my.
In conjunction with Teka Tekan’s inaugural airing, HyppSensasi HD is also offering FREE viewing in order for all our viewers to participate in the amazing game show, and to also enjoy other local entertainment programmes exclusively available on the channel.
Besides the newly rebranded unifi TV, the mobile app HyppTV Everywhere is also now known as unifi PlayTV. With this, customers can continue to enjoy world-class entertainment and award winning shows through its value for money channel packages in full HD from either Live TV, Video On Demand or Interactive channels offering while enjoying the service uninterrupted regardless of any weather. For more info on unifi TV, log on to www.unifi.com.my/tv and visit unifi TV social media page at www.facebook.com/unifiTV (Facebook).
TM serves its customers with relevant convergence propositions via the 5 pillars of Smarter Living, Smarter Businesses, Smarter Cities, Smarter Communities and a Smarter Nation - delivering a seamless digital experience and integrated business solutions to cater to individual lifestyle and business communication needs - towards making “Life Easier”.
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Following Minister of Communications and Digital, YB Fahmi Fadzil’s announcement on the Pakej Perpaduan Jalur Lebar Tetap (Fixed Internet Broadband) yesterday, Telekom Malaysia Berhad (TM) is committed to support the Government’s aim to bring hyperconnectivity to key target communities. Focusing on segments most in need particularly B40, the elderly, OKU, army-police veterans, the delivery of Pakej Perpaduan Jalur Lebar Tetap aligns with TM’s aspiration to empower a Digital Malaysia and meet the Sustainable Development Goals (SDG), particularly to promote inclusive and sustainable digital industrialization and innovation (Goal 9), as well as to reduce inequalities and empower social and economic inclusion for all (Goal 10). As a responsible corporate organisation, TM has a social accountability to making a positive impact for the community. Furthermore, the initiative will strengthen the nation’s digital inclusivity and bring digital access and opportunities to all layers of society. “Pakej Perpaduan comes at a crucial point of the nation’s recovery and complements other national initiatives such as Sumbangan Tunai Rahmah and Payung Rahmah to ensure a better quality of life for these communities. This serves as another means to combat the rising cost of living and keeps us on track to building Malaysia’s digital economy, despite the challenges anticipated,” said Dato’ Imri Mokhtar, TM’s Group Chief Executive Officer. “Bringing the power of the internet to underprivileged individuals and families facilitates their right to resources and knowledge online, gives them the opportunity to leverage on digital platform to run online business and can serve as a critical stepping stone for them to improve their lives. “While the Pakej Perpaduan Jalur Lebar Tetap enables more affordable, unlimited fixed broadband and brings savings of RM480 to every eligible household, this complements the announced Pakej Perpaduan Prabayar Mudah Alih (prepaid mobile) in bringing ubiquitous connectivity for the key target individuals and household members. Both of these services will be offered through Unifi Home and Unifi Mobile respectively. This also reinforces TM’s Fixed-Mobile Convergence leadership, offering integrated fixed broadband, mobile services, data services, digital content and innovative solutions to every Malaysian, businesses and the Government”, he further added. Gearing up for the March 2023 start and availability for sign up until December 2023, TM will be working closely with the Ministry of Communication and Digital to fine tune the package details and rollout, ensuring the initiative effectively reaches its target communities. Dato’ Imri concluded, “We are committed to be working on this initiative as it goes beyond providing services but speaks to our vision of becoming a human-centered TechCo – leveraging technologies to provide equal opportunities for every Malaysian. While we have continued to invest in our commercial growth and sustainability as a PLC, as the nation’s leading fibre provider and a GLC, we are uniquely positioned to serve the nation’s interest more directly and to bring greater impact to even more diverse communities.”
Sultan Perak launches Telegraph Museum in Taiping, Perak
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TM and Huawei seal strategic partnership to further enhance malaysia’s broadband reach and digital economy
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